Vertically integrated
Formulation, bottling, warehousing, and delivery are all IDI. One company is accountable end to end.
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- Co-Packing
Your brand. Our plant. Our trucks.
IDI has bottled for White Rock, Faygo, Boylan’s, and BAWLS. We will bottle for you — and unlike most co-packers, we can also put it on a shelf.
Why IDI
The advantage is not the filler. It is what happens after.
Anyone can quote you line time. Very few co-packers own the route that gets your pallet into a store.
Real market access
Established DSD routes and retail relationships across metro Detroit — the part most launches underestimate.
Built for specialty
Our lines exist to run a wide flavor range in short batches. Odd SKUs are the normal case here, not a disruption.
We are a brand owner too
We run Towne Club, Kist, and Frostie ourselves. We understand your problem because it is also ours.
Formulation support
Help getting a recipe from something that tastes good to something that runs, ships, and holds shelf life.
Glass capability
Still a core competency here, at a time when a lot of co-packers have dropped it entirely.
Private label
Retailer and operator brands, built from scratch
If you are a grocery group, a restaurant chain, or a vending operator who wants your own beverage line rather than someone else's, that is a private label program — and it is a different conversation from straight co-packing.
We start from the shelf position you are trying to fill and work backwards: category, price point, format, flavor range, then formulation. You own the brand. We build the product behind it.
White Rock
Faygo
Boylan's
BAWLS
Your label
+ more
Process
From inquiry to pallet
No mystery, no discovery phase that bills by the hour.
Inquiry
Send the product, format, and rough volume. If it is not a fit, we say so immediately rather than booking a meeting.
Feasibility
We review the formula against our lines — carbonation, fill temperature, viscosity, packaging, shelf life.
Develop
Formulation adjustments, packaging selection, label compliance, and artwork coordination.
Pilot
A short run to prove the product holds up at line speed and survives the case.
Produce
Full production, packed and palletized to your retailer specification.
Move it
Optionally onto our own DSD routes, into stores across Southeast Michigan.
Distribution
The part that is genuinely hard
Making a good beverage is a solvable problem. Getting a new SKU onto a shelf, keeping it in stock, and knowing whether it actually sold — that is where brands die.
IDI runs its own trucks and drivers on fixed routes carrying more than 1,800 SKUs into grocery, convenience, independents, schools, and vending across Southeast Michigan. A co-pack customer can plug into that network instead of building one.
Channels we already reach
- Grocery and supermarket chains
- Convenience and gas
- Independent and specialty grocers
- Schools and institutional food service
- Vending operators and coolers
FAQ
Questions we actually get asked
What kinds of beverages can IDI co-pack?
Carbonated soft drinks, sparkling and still water, teas, lemonades, and juice drinks. Our lines were built around specialty soda, so unusual flavors and small batches are normal work rather than an exception. If your product needs hot-fill, aseptic processing, or dairy handling, tell us early — those are the cases where we will point you elsewhere.
What packaging formats do you run?
Glass bottles, PET, and cans, with labeling, case packing, and palletizing to retailer specification. Glass in particular is something a lot of co-packers have walked away from; it is still core to what we do, because it is core to Towne Club and Frostie.
Is there a minimum order quantity?
Yes, and it depends on the format and how much line changeover your product requires. Because we run our own specialty brands, we are set up for shorter runs than a single-SKU high-volume plant. Call with your target volume and we will give you a straight answer rather than a form letter.
Can you help with formulation?
We do this constantly. Plenty of good beverage ideas fall apart between a home kitchen and a production line — carbonation levels, shelf stability, ingredient sourcing at volume, how a flavor holds up after pasteurization. We work through that with you before committing a run.
Will you distribute what you co-pack?
Often, and it is usually the reason brands call us. IDI runs direct-store-delivery across Southeast Michigan with our own trucks and drivers into retail, convenience, schools, and vending. Production and distribution are separate agreements, but having both under one company removes the handoff that kills most launches.
How long does a co-packing project take?
A straightforward run of an already-finalized formula in a standard format can move quickly. A project that needs formulation work, custom packaging, and label compliance review takes longer — typically a few months from first conversation to first pallet. The variables are usually ingredient lead times and artwork approvals, not line time.
Get started
Tell us what you are trying to make
The more specific you are about format, volume, and timing, the faster we can tell you whether IDI is the right plant for it.
- Product type and target format
- Estimated annual volume
- Whether the formula is final
- Where you want it sold
Monday – Friday, 8:00 AM – 5:00 PM ET
Not sure it is a fit?
Call anyway. We would rather spend ten minutes telling you no than waste a month for both of us.