We Have Your Flavor
The story
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mid-1960s
A cheaper way to buy pop
Harold Samhat launches Towne Club in metro Detroit, positioned squarely against Coke and Pepsi as the pop a family could actually afford to keep in the house.
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Late 1960s
The Pop Shops
Towne Club opens its warehouse-style "Pop Shops." Customers grab a wooden crate at the door, walk the stacks picking 24 bottles flavor by flavor, and bring the empties back next trip. More than 50 shops operate across Michigan and Ohio.
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Today
Cane sugar, glass bottles
IDI produces Towne Club at its Detroit bottling facility — pure cane sugar, 16 oz glass, and a flavor range that still outruns anything else on the shelf.
The lineup
Towne Club flavors
The slogan was never marketing. The flavor range is the product.
- Michigan Cherry
- Michigan Berries
- Orange
- Root Beer
- Vanilla Cream
- Cream Soda
- Cola
- Strawberry
- Grape
- Ginger Ale
- Category Full-line soda
- Sweetener Pure cane sugar
- Package 16 oz glass bottle
- Ownership IDI house brand
Also from IDI
The rest of the family
Want Towne Club in your store?
We run our own trucks on our own routes across Southeast Michigan. Getting stocked is a phone call.