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Brands

Three names we own, and the lines we run for everyone else

Towne Club, Kist, and Frostie are IDI house brands — formulated, bottled, and shipped by us. We also bottle for brands you already know.

A blue Towne Club soda bottle
Detroit, mid-1960s

Towne Club

We Have Your Flavor

Towne Club started in the mid-1960s as the affordable answer to the national colas — and became a Detroit institution on the strength of one promise: whatever flavor you were after, they had it.

  • Category Full-line soda
  • Sweetener Pure cane sugar
  • Package 16 oz glass bottle
  • Ownership IDI house brand
Close-up of a Kist Kiwi Strawberry sparkling water bottle
Chicago, 1929

Kist

Sparkling since 1929

Kist is one of the earliest fruit sodas ever marketed in America, out of Chicago’s Citrus Products Company — beaten to the punch only by Crush. IDI acquired the brand in 2009 and rebuilt it for how people drink now: a zero-calorie sparkling water with real juice and nothing else.

  • Category Sparkling water
  • Package 17 oz bottle
  • Nutrition Zero calories, real juice
  • Ownership IDI house brand since 2009
A four-pack of Frostie Root Beer in glass bottles
Catonsville, Maryland, 1939

Frostie

Born in a jailhouse. Aged into a classic.

In 1939 George Rackensperger needed a bottling plant and rented an abandoned jailhouse outside Baltimore. The garage that had housed police wagons took the bottling line; the cells held sugar and bottle crowns. Frostie Root Beer went national from there.

  • Category Root beer, cream soda, lemonade
  • Heritage Est. 1939
  • Sweetener Pure cane sugar
  • Ownership IDI house brand since 2009
Contract production

Brands we bottle for others

IDI is publicly documented as a bottler and co-packer for these companies. Their brands, our lines.

White Rock

Sparkling water and mixers — an American brand with more than a century of heritage.

Faygo

The other Detroit soda icon, beloved across the Midwest.

Boylan's

Premium craft soda made with cane sugar and natural flavors.

BAWLS

High-caffeine energy soda in its signature textured bottle.

Want to be on this list? We take on contract packing for brands at almost any stage, including first production runs. Co-packing services
Distribution

We move a lot more than our own three brands

Our routes carry over 1,800 SKUs across Southeast Michigan — soda, water, tea, juice, energy, lemonade, coffee and milk drinks, and snacks — into retail, convenience, schools, and vending.

Beverage

Soda, sparkling and still water, tea, juice, lemonade, energy, coffee and milk drinks.

Channels

Grocery, convenience, independents, schools, vending operators, and food service.

Let’s build something worth drinking.

Co-packing, private label, or getting our brands onto your shelves — start with a conversation.